MBA (Fashion Management)

Master of Fashion Management or MBA in Fashion Management is a two years Postgraduate program, for those students who are graduated in fashion related courses. This program helps students in enhancing their creativity and managerial skills in the field of merchandising, fashion marketing and Fashion Management.

Apart from this, the program also ensures that students are kept aware of changing demands, opportunities, latest technologies and techniques in the fashion industry. The program in fashion design management strengthens the knowledge base of the students in areas like fashion merchandising & marketing management, fashion buying, retailing, fashion promotion, fashion forecasting, market research methodologies and visual merchandising techniques, This course would also help the participants to know how raw materials are procured, how manufacturing is done and how to sell the finished products in both the domestic and international markets by using the different marketing channels.

To strengthen these above specialties the students shall be encouraged to travel in fashion hubs like New York, Paris, Milan, and London as well as to emerging markets in China and India. This track will provide the student with a stronger background in fashion business management particularly for those who have opted for fashion business operations.